Collection

Tactile Campaign

view collection

Collection

Tactile Campaign

The AW16 MDINGI COUTTS – TACTILE Collection stems from tangibility and the brimming natural landscape of Africa. Shot in the coast-line of the rural peaks and valleys of the Transkei; South African Photographer Travys Owen and Art Director, Gabrielle Kannemeyer take us on a majestic journey that explores a deeper and rooted contemporary African tale.

Overflowing with surreal-like imagery, the A/W16 Campaign represents an epic story that shows the importance of collaboration and becomes a beautiful reminder that the power of a collective is stronger than a singular.

We believe in the significance of using our natural African landscape and fellow artisans as a means of retelling the intention of enriching and enforcing our creative industry; Showcasing the values and imperative benefits of paving a promising and richer industry through the use of story-telling.
The story is translated into how artisanal details and dimensions can be created in a world of rich textures and naturalism.

Campaign Credit
– Photographer – Travys Owen
– Models – Daniel Phaahla (Loys Models)
– Art Director & Stylist – Gabrielle Kannemeyer
– Designers – Lukhanyo Mdingi and Nicholas Coutts
– Assistance – Neville Sleigh