Collection

Macramé Campaign

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Collection

Macramé Campaign

Inspired by the ancient Arabic knotting style, Macrame’ this traditional technique is used as a source of inspiration to create this minimalist and modern collection. Focusing on the essence of ancient craft the aim was to incorporate contemporary textiles that embody the same robust and rustic features of the traditional technique. With heavy knits, together with refined wools and silks our Macrame’ Collection uses countering textiles and African history to create this distinct collection that celebrates the spirit of African contemporary design.

Photographer: Travys Owen
Art Director & Stylist: Gabrielle Kannemeyer
MUA: Amori Birch
Model: Dan Phaala